Social media marketing is the strategy of using websites and online communities to promote your company’s products, services, and content to the people who have a stake in it. And in 2022, properly utilizing social media to promote your business or project seems to be an absolute must. That’s why companies like Gift Check Program and businesses like Bodytech Total Fitness hire seasoned social media marketers to create online buzz and get the word out regarding their latest offerings. It is all about building a strong identity for your company that others will be eager to share with their followers. It is all about having an authentic brand that is appealing and interesting. It is all about increasing your company profile through social media marketing.
Benefits of social media marketing
1. Social media marketing is effective.
Todd Macon runs the social media and websites for this pharmaceutical roller compaction company and also for True Medspa Center and Elderwerks and notes “Social media marketing is effective because it provides a direct connection between your company and your target audience. There’s now no need to go through the expensive hassle of print and TV ads. Social media marketing is more affordable, and more targeted towards a particular niche or interest group.”
2. It is easy to do and to handle.
Julie Menkowitz is a seasoned social media marketer and has worked on numerous websites including for Total Paving and professionals like Witkowski Dental and notes “Setting up social media profiles for your company does not take long at all since everything can be done online. Replying to comments, liking posts, sharing content, and making new connections are all things you can do from the comfort of your own home whenever you have time.”
3. It is more authentic than traditional marketing.
Traditional marketing is often not perceived as genuine because it is done through paid advertisements. This can sometimes be misleading to your audience because they might think that you just have money to throw away on marketing just like that. Social media marketing, on the other hand, is seen as more authentic since it is done by a real person and not a big company with a big budget. It also helps to extend your current business network through the people you interact with in social media.
4. It provides valuable customer feedback and product testing opportunities for your company.
Your customers can let you know what they like and don’t like about your products or services through their posts and comments. They can also give you valuable feedback that can be used to improve your products, services and marketing strategies. One example is the new Taco Bell breakfast menu that came from customer feedback from social media marketing.
5. It helps you keep track of your company’s reputation online.
Social media has been a breeding ground for viral posts, good and bad content, positive and negative reviews, product announcements, tips and tricks of using a product or service. You can now easily keep track of your company’s reputation online and make necessary changes to improve it.
6. It provides you with an insight on what your target audience wants.
Social media gives you a glimpse of what your target market is interested in and it gives you an idea of what they are looking for and what they like in products or services. You can now create services or products that will appeal to them, or at least know what not to do.
7. It helps you better plan your marketing strategies for the future.
Because social media marketing has become such a big part of the advertising industry, you can now see what other companies are doing and how effective their campaigns are. It gives you an idea on what kind of content marketing strategy your company should adopt, and also helps you decide which social media platform or networks to focus on for your future marketing efforts.